This module introduces you to the essential principles of consumer privacy, responsible data management, and regulatory compliance in digital marketing. You will explore how organizations collect, store, process, and protect customer information while maintaining transparency and building consumer trust. The module explains key concepts such as data privacy, informed consent, cookies, first-party and third-party data, cybersecurity, and ethical data collection practices. You’ll also learn about major privacy regulations including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other global compliance standards that govern digital marketing activities. By the end of this module, you’ll have the knowledge and practical skills to implement privacy-focused marketing strategies that protect consumer data while ensuring legal and ethical compliance.