This module introduces you to the fundamentals of digital advertising and how businesses use paid advertising platforms to reach targeted audiences, generate leads, and drive conversions. You will explore the advertising ecosystems of Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, and other popular digital platforms. The module explains campaign objectives, audience targeting, keyword research, bidding strategies, budgeting, ad formats, and performance optimization while introducing best practices for creating high-performing advertising campaigns. You’ll also learn how businesses measure advertising success using campaign metrics, conversion tracking, and return on ad spend (ROAS). By the end of this module, you’ll have the knowledge and practical skills to plan, launch, manage, and optimize digital advertising campaigns across multiple online platforms.