This module introduces you to the core principles of Search Engine Optimization (SEO) and how businesses improve their online visibility through organic search. You will learn how search engines discover, crawl, index, and rank web pages while exploring the essential components of on-page SEO, technical SEO, and keyword optimization. The module explains keyword research, website architecture, content optimization, metadata, internal linking, page speed, mobile optimization, and user experience as key factors that influence search rankings. You’ll also learn how businesses use SEO best practices to increase organic traffic, improve website performance, and create a strong foundation for long-term digital growth. By the end of this module, you’ll have the knowledge and practical skills to optimize websites and content for search engines while delivering valuable experiences for users.