This module introduces you to the core digital marketing channels and teaches you how to plan, execute, and manage successful marketing campaigns across multiple platforms. You will explore search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, display advertising, and mobile marketing. The module explains how each channel contributes to the customer journey and how businesses integrate these channels to maximize reach, engagement, and conversions. You’ll also learn campaign planning techniques, audience targeting, budgeting, and performance optimization to ensure your marketing efforts achieve measurable business results. By the end of this module, you’ll be able to develop and manage integrated digital marketing campaigns across multiple online channels.