This module introduces you to the essential principles of social media marketing and how businesses use social platforms to build brand awareness, engage audiences, and drive business growth. You will explore the features and marketing opportunities offered by major social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and Pinterest. The module explains how to create an effective social media strategy, develop engaging content, build online communities, and increase audience interaction through organic marketing techniques. You’ll also learn how businesses establish brand consistency, manage social media calendars, and foster meaningful customer relationships across multiple platforms. By the end of this module, you’ll have the knowledge and practical skills to create, manage, and grow a successful social media presence that supports your overall digital marketing objectives.

What’s Included

11 Videos • Total 61 Minutes

• Introduction to Social Media Marketing – 5 minutes
• Understanding Major Social Media Platforms – 6 minutes
• Defining Your Social Media Goals – 6 minutes
• Creating a Social Media Strategy – 5 minutes
• Developing Engaging Social Media Content – 6 minutes
• Building & Growing Online Communities – 6 minutes
• Social Media Branding & Visual Identity – 5 minutes
• Content Planning & Publishing Schedules – 6 minutes
• Increasing Audience Engagement – 6 minutes
• Social Media Best Practices for Business Growth – 6 minutes
• Module Summary & Key Takeaways – 4 minutes

2 Readings • Total 8 Minutes

• Social Media Marketing Strategy Framework – 4 minutes
• Module Summary: Social Media Marketing Fundamentals – 4 minutes

3 Assignments • Total 50 Minutes

• Practice Quiz: Social Media Marketing Fundamentals – 10 minutes
• Practice Quiz: Content Strategy & Audience Engagement – 10 minutes
• Graded Quiz: Social Media Marketing Fundamentals – 30 minutes

10 Activities (Plugins) • Total 94 Minutes

• Reading: Choosing the Right Social Media Platforms – 6 minutes
• Reading: Creating High-Performing Social Media Content – 8 minutes
• Podcast: Building a Successful Brand on Social Media – 5 minutes
• Podcast: Social Media Trends & Consumer Engagement – 5 minutes
• Interactive Activity: Create a Social Media Content Calendar – 15 minutes
• Reading: Best Practices for Community Management – 8 minutes
• Reading: Brand Voice & Visual Consistency Across Platforms – 8 minutes
• Lab: Develop a Social Media Marketing Strategy for a Business – 30 minutes
• Activity: Evaluate a Brand’s Social Media Presence – 7 minutes
• Podcast Recap: Social Media Marketing Fundamentals – 2 minutes