This module introduces you to the foundations of digital marketing and its importance in today’s technology-driven business environment. You will explore how digital marketing has transformed the way organizations attract, engage, and retain customers through online channels. The module explains the differences between traditional and digital marketing while introducing essential concepts such as customer journeys, digital marketing channels, campaign objectives, and performance measurement. You’ll also learn how successful businesses develop digital marketing strategies aligned with their goals and target audiences. By the end of this module, you’ll have a strong understanding of digital marketing principles and be prepared to explore more advanced marketing topics throughout the course.