This module introduces you to the complete digital customer journey and the importance of creating seamless online experiences that drive customer satisfaction and business growth. You will explore how consumers interact with brands across websites, mobile applications, search engines, social media platforms, and email marketing channels. The module explains the stages of the customer journey, user experience (UX) principles, website usability, personalization, omnichannel engagement, and customer retention strategies. You’ll also learn how businesses optimize every digital touchpoint to improve customer engagement, increase conversions, and build long-term customer relationships. By the end of this module, you’ll have the knowledge and practical skills to map customer journeys, enhance user experiences, and design customer-centric digital marketing strategies.