Digital Marketing Specialization (University of Illinois)

What We Will Learn?

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/

This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Applied Learning Project

Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.

Skills Gained

After completing this course, you will be able to:

• Online Advertising
• Social Media Marketing
• Data Visualization
• Strategic Marketing
• Data-Driven Marketing
• Direct Marketing
• Experimentation
• Customer Insights
• MarTech
• Digital Marketing
• Campaigns
• Digital Brand Strategy
• Emerging Technologies
• Journey Mapping
• Data Architecture
• Marketing Strategy and Techniques
• Customer Engagement
• Digital Advertising
• Driving Engagement
• Consumer Behaviour