7 Sections
30 Lessons
8 Weeks

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Module 1: The Digital Marketing Revolution
4
Module 2: Marketing in a Digital World
4
Module 3: Digital Marketing: Customer Engagement Strategy
4
Module 4: Digital Marketing: Platforms, Data, and Technologies
4
Module 5: Digital Marketing Strategy: Navigating Emerging Media and AI
4
Module 6: Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
4
Module 7: Digital Marketing Capstone
6

Digital Marketing Specialization (University of Illinois)

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Curriculum

Module 3 Collect and Analyze Data

In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign.