MODULE 4: HOW DIGITAL TOOLS ARE CHANGING PRICE & COURSE FAREWELL
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
What’s included
11 videos
5 readings
5 assignments
2 peer reviews
11 videos•Total 60 minutes
Price Overview – 7 minutes
Price – 2 minutes
Pay What You Want (Part 1) – 7 minutes
Pay What You Want (Part 2) – 6 minutes
Case Study: Panera – 7 minutes
Freemium (Part 1) – 8 minutes
Freemium (Part 2) – 7 minutes
Exercise: It’s Full of Sparks – 4 minutes
Interview with Cody Burch – 9 minutes
Course Farewell – 2 minutes
Learn on Your Terms – 1 minute
5 readings•Total 100 minutes
Module 4 Overview – 10 minutes
Module 4 Readings – 60 minutes
Optional Resources for Panera Case Study – 10 minutes
Congratulations on completing the course! – 10 minutes
Get Your Course Certificate – 10 minutes
5 assignments•Total 90 minutes
Exercise Quiz: It’s Full of Sparks – 30 minutes
Price Quiz – 30 minutes
Module 4 Basic Concept Practice Quiz – 10 minutes
Module 4 Digital Concept 1 Practice Quiz: Pay What You Want – 10 minutes
Module 4 Digital Concept 2 Practice Quiz: Freemium – 10 minutes
2 peer reviews•Total 140 minutes
Case Study Peer-graded Assignment: Panera – 70 minutes
Exercise Peer-graded Assignment: It’s Full of Sparks [Honors Assignment] – 70 minutes