7 Sections
30 Lessons
8 Weeks

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Module 1: The Digital Marketing Revolution
4
Module 2: Marketing in a Digital World
4
Module 3: Digital Marketing: Customer Engagement Strategy
4
Module 4: Digital Marketing: Platforms, Data, and Technologies
4
Module 5: Digital Marketing Strategy: Navigating Emerging Media and AI
4
Module 6: Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
4
Module 7: Digital Marketing Capstone
6

Digital Marketing Specialization (University of Illinois)

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Curriculum

Module 4 The Channel and Content Strategy

In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign.

What’s included

2 readings
1 peer review

2 readingsTotal 20 minutes

Module 4 Overview10 minutes
Rubric for Module 4 Peer Assessment10 minutes

1 peer reviewTotal 60 minutes

Peer Assessment: Module 4 Channel and Content Strategy60 minutes

Prev Previous Module 3 Collect and Analyze Data

Next Module 5 Test and Control Plan Next

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