7 Sections
30 Lessons
8 Weeks
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Module 1: The Digital Marketing Revolution
4
1.1
Course Introduction and Module 1: Digital Dominance
520 Minutes
1.2
Analog Resistance
344 Minutes
1.3
Digital & Analog Synergy
358 Minutes
1.4
Analog Transformation
332 Minutes
Module 2: Marketing in a Digital World
4
2.1
MODULE 1: COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
535 Minutes
2.2
MODULE 2: HOW DIGITAL TOOLS ARE CHANGING PROMOTION
403 Minutes
2.3
MODULE 3: HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
380 Minutes
2.4
MODULE 4: HOW DIGITAL TOOLS ARE CHANGING PRICE & COURSE FAREWELL
305 Minutes
Module 3: Digital Marketing: Customer Engagement Strategy
4
3.1
Course Overview and Module 1: Foundations of Digital Marketing in an Omnichannel World
244 Minutes
3.2
Optimizing Digital Presence
134 Minutes
3.3
Social, Influencer, and Community Strategy
124 Minutes
3.4
Digital Service Management
240 Minutes
Module 4: Digital Marketing: Platforms, Data, and Technologies
4
4.1
Course Overview and Module 1: Recommendation System Design
244 Minutes
4.2
Visual Listening
135 Minutes
4.3
Blockchain For Digital Marketing
113 Minutes
4.4
Measurement Challenges
204 Minutes
Module 5: Digital Marketing Strategy: Navigating Emerging Media and AI
4
5.1
Understanding Attention
349 Minutes
5.2
Paths of Engagement
232 Minutes
5.3
Fueling Growth with Data
280 Minutes
5.4
Marketing’s Next Era
274 Minutes
Module 6: Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
4
6.1
Insight to Impact
239 Minutes
6.2
Connecting with Intent
269 Minutes
6.3
Designing Experience
218 Minutes
6.4
Digital Storytelling
297 Minutes
Module 7: Digital Marketing Capstone
6
7.1
Course Overview & Module 1 Client/Brand Analysis
421 Minutes
7.2
Module 2 The Consumer Decision Journey
150 Minutes
7.3
Module 3 Collect and Analyze Data
140 Minutes
7.4
Module 4 The Channel and Content Strategy
80 Minutes
7.5
Module 5 Test and Control Plan
140 Minutes
7.6
Module 6 Final Digital Marketing Plan Submission
125 Minutes
Digital Marketing Specialization (University of Illinois)
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