Course Overview and Module 1: Recommendation System Design
In the orientation, you will become familiar with the course, your instructor, your classmates, and our learning environment. It also covers module 1, which is about how recommendation systems influence what users see and choose.
What’s included
10 videos
9 readings
2 assignments
1 discussion prompt
10 videos•Total 69 minutes
Introduction to Digital Marketing: Platforms, Data, and Technologies – 9 minutes
Meet Your Instructor Nathan Yang – 3 minutes
The Impact of the Gies Community – 2 minutes
Foundations for Recommendation Systems in Marketing – 8 minutes
Designing for User Trust and Engagement – 8 minutes
Diversity, Novelty, and Serendipity in Recommendations – 8 minutes
Multi-Objective Recommendation Systems – 7 minutes
Context-Aware Recommendations – 7 minutes
Evaluating Recommendation Systems – 9 minutes
Instacart Case Study – 9 minutes
9 readings•Total 90 minutes
Syllabus – 10 minutes
Coursera Coach – 10 minutes
Glossary – 10 minutes
Brand Descriptions – 10 minutes
About the Discussion Forums – 10 minutes
Online Education at Gies College of Business – 10 minutes
Updating Your Profile – 10 minutes
Module 1 Overview – 10 minutes
Module 1 Readings – 10 minutes
2 assignments•Total 60 minutes
Orientation Quiz – 30 minutes
Quiz: Recommendation System Design – 30 minutes
1 discussion prompt•Total 10 minutes
Getting to Know Your Classmates – 10 minutes
1 plugin•Total 15 minutes
Welcome! Please Tell Us About Yourself – 15 minutes