Module 3 explains how brands integrate paid, organic, and influencer marketing into a cohesive strategy that builds trust, extends reach, and drives sustained growth through coordinated content and data-driven planning.
What’s included
7 videos
2 readings
1 assignment
7 videos•Total 74 minutes
Organic vs. Paid – 10 minutes
Building an Integrated Content Calendar – 12 minutes
Choosing the Right Partners for Influencer Marketing – 11 minutes
Livestreaming for Influencer Marketing – 11 minutes
Psychology of Influencer Trust – 11 minutes
Strategic Influencer Selection and Evaluation – 11 minutes
US Open Case Study – 8 minutes
2 readings•Total 20 minutes
Module 3 Overview – 10 minutes
Module 3 Readings – 10 minutes
1 assignment•Total 30 minutes
Quiz: Social, Influencer, and Community Strategy – 30 minutes