7 Sections
30 Lessons
8 Weeks

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Module 1: The Digital Marketing Revolution
4
Module 2: Marketing in a Digital World
4
Module 3: Digital Marketing: Customer Engagement Strategy
4
Module 4: Digital Marketing: Platforms, Data, and Technologies
4
Module 5: Digital Marketing Strategy: Navigating Emerging Media and AI
4
Module 6: Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
4
Module 7: Digital Marketing Capstone
6

Digital Marketing Specialization (University of Illinois)

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Curriculum

MODULE 3: HOW DIGITAL TOOLS ARE CHANGING PLACEMENT

In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.

What’s included

9 videos
3 readings
5 assignments
2 peer reviews

9 videosTotal 70 minutes

Placement Overview7 minutes
Placement3 minutes
New Retail (Part 1)8 minutes
New Retail (Part 2)7 minutes
Case Study: Tesla8 minutes
Desktop Manufacturing (Part 1)12 minutes
Desktop Manufacturing (Part 2)8 minutes
Exercise: Thingiverse.com3 minutes
Interview with Alan Craig & Max Collins13 minutes

3 readingsTotal 80 minutes

Module 3 Overview10 minutes
Module 3 Readings60 minutes
Optional Resources for Tesla Case Study10 minutes

5 assignmentsTotal 90 minutes

Exercise Quiz: Thingiverse.com30 minutes
Placement Quiz30 minutes
Module 3 Basic Concept Practice Quiz10 minutes
Module 3 Digital Concept 1 Practice Quiz: New Retail10 minutes
Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing10 minutes

2 peer reviewsTotal 140 minutes

Case Study Peer-graded Assignment: Tesla70 minutes
Exercise Peer-graded Assignment: Thingiverse [Honors Assignment]70 minutes

Prev Previous MODULE 2: HOW DIGITAL TOOLS ARE CHANGING PROMOTION

Next MODULE 4: HOW DIGITAL TOOLS ARE CHANGING PRICE & COURSE FAREWELL Next

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