In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.
What’s included
10 videos
11 readings
1 peer review
10 videos•Total 191 minutes
Introduction to the Capstone – 7 minutes
Weekly Deliverables – 3 minutes
Learn on Your Terms – 1 minute
Meet and Greet: Faculty and Client meetup – 29 minutes
Hangout 1 – Elizabeth Distel-Grainger – 32 minutes
Hangout 2- Bosch and Kevin Hartman – 45 minutes
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger – 37 minutes
Know the Client: Grainger – 12 minutes
Campaign Management at Grainger – 14 minutes
Display Advertising at Grainger – 11 minutes
11 readings•Total 110 minutes
Syllabus – 10 minutes
About the Discussion Forums – 10 minutes
Social Media – 10 minutes
Getting to Know Your Classmates – 10 minutes
Online Education at Gies College of Business – 10 minutes