This module provides an understanding of B2B marketing and its significance in lead generation campaigns. You will explore how LinkedIn advertising works, including audience identification techniques, different ad formats, targeting options, and campaign types to develop effective B2B lead-generation strategies. Further, you will gain insights into running advertising campaigns on Meta platforms, including Facebook and Instagram. You will learn how to select audiences using demographic, behavioral, and interest-based targeting and understand the different ad formats. Finally, the module covers optimization techniques for LinkedIn and Meta, focusing on strategies to improve campaign performance and maximize return on investment (ROI). Through practical exercises and real-world applications, you will develop the skills needed to create, manage, and optimize successful B2B marketing campaigns on social media.