This module provides a comprehensive foundation in e-commerce by explaining the essential terminology. You’ll gain insights into key components of an e-commerce business, compare different platform options, and examine various business models to identify strategic growth opportunities. The module also covers essential concepts such as defining a niche, understanding your target audience, mapping the customer journey, and crafting a strong value proposition. Additionally, you’ll learn how to set meaningful business goals and track performance using key metrics. Through practical, hands-on activities, you’ll learn to create your own online store and apply the core concepts of e-commerce in a real-world context.