This module helps you understand the various digital marketing channels and their application in digital marketing. You will gain an understanding of various digital channels, including search engine optimization (SEO), social media, paid media channels (PPC), email marketing, and their applications. The module also focuses on the importance of identifying and analyzing target audiences in digital marketing. It explores the impact of demographics (age, gender, location) and psychographics (values, interests, lifestyle) on consumer behaviour and marketing strategies, enabling more targeted and effective campaigns.