This module focuses on managing and analyzing social media activities effectively. You will explore techniques for building and nurturing an online community, responding to comments and direct messages (DMs), and using engagement strategies. Further you will explore practices of growth hacking in growing your social media community. The module also covers social media analytics, helping you track organic performance metrics such as likes, shares, comments, and reach to refine content strategies. Additionally, you will get experience with social media management tools for scheduling, monitoring, and analyzing performance. By the end of this module, you will have the skills required to manage social media platforms efficiently and make data-driven decisions.