This module focuses on planning a paid ad campaign. You will plan and design a targeted paid advertising campaign aligned with your capstone project’s overall strategy. Using insights from the campaign brief, you will write compelling ad copy for platforms like Google and Meta, define audience segments, and outline creative concepts for visual assets. Additionally, you will estimate advertising budgets, select appropriate bidding strategies, and forecast key performance indicators (KPIs) to measure success. This module emphasizes real-world marketing decision-making, helping you bridge the gap between strategy and execution. By the end of it, you will be able to articulate and present a complete paid media plan confidently.