This module provides a foundational understanding of search engine optimization (SEO), covering key concepts and ranking factors. Explore the core components of SEO—on-page, off-page, content, and technical SEO. You will also explore how search engines crawl, index, and rank websites and the best practices for optimizing web pages. This module also introduces you to Google Artificial Intelligence Optimization (AIO) and growth hacking in SEO. The module also introduces how to optimize on-page SEO elements such as keyword research, meta descriptions, page titles, and content structuring to enhance visibility on search engine results pages (SERPs). By the end of this module, you’ll be equipped with the knowledge, tools, and strategies to enhance search performance and boost website traffic.