This module introduces off-page SEO and its role in improving search engine rankings. You will learn about the importance of domain authority, backlink strategies, and the impact of external signals, such as social media and online reputation, on SEO performance. The module provides practical insights into building high-quality backlinks, leveraging guest posting, and identifying authoritative sites for link-building opportunities. On completing this module, you will be equipped with the necessary foundational knowledge of off-page SEO and link-building. Further in this module, you will explore techniques of growth hacking that can be applied in off-page SEO.