This module will introduce you to the essential concepts of how shopping campaigns work on Google and the fundamentals of Influencer marketing. It covers key topics like Google Merchant Centre, running shopping campaigns on Google, and finding and evaluating influencers for influencer marketing. The module will also help you understand the various metrics that you should use to determine the effectiveness of shopping and influencer marketing campaigns. Through hands-on exercises and practical examples, this module will equip you with the knowledge and skills to optimize campaigns using precise strategies.