This module introduces you to the foundational concepts and practices in digital marketing. It provides a comprehensive overview of digital marketing, its growth, and its relevance in the modern business landscape. This module empowers you to understand digital marketing’s core strategies, channels, and analytics. The module also explores the importance of a digital strategy and its role in business success. You will identify the key components of a digital strategy. By the end of this module, you’ll have the knowledge to develop effective digital marketing strategies that align with business objectives.