This module provides an in-depth understanding of technical SEO, focusing on essential concepts such as crawling, indexing, website speed, and mobile responsiveness—the key factors in enhancing user experience and search visibility. You’ll learn to conduct technical SEO audits using third-party tools, implement schema markup and rich snippets, and leverage structured data to improve content visibility. Additionally, you’ll gain knowledge of SEO analytics, learning how to interpret data from Google Search Console (GSC) and Google Analytics (GA) to make data-driven decisions that enhance SEO performance.